Culture Shift exists to shift the perspectives of Hip-Hop culture across generational audiences. We’re committed to breaking boundaries with innovative journalism to provoke thought and drive engagement amongst fans.
Having worked with some of the biggest brands and agencies in media and advertising, Esh has a breadth of commercial experience and the ability to understand what engages audiences. Jay-Z and Nas dominate his playlist as well as Usher and Alicia Keys.
Within a decade, Rav has award-winning experience working in digital and product design across corporate, commercial and start-up tech. From 2000 gangsta rap to modern Drill, Rav has an eclectic taste in music including producing lo-fi music.
Priya is a content creator & strategist working with brands and talent in the UK and beyond. Her love of R&B, hip-hop, rap and fashion was the drive behind joining the Culture Shift team.
Sam is a journalist, editor and broadcaster who co-hosts the hip-hop podcast 'Exit the 36 Chambers'. Sam's passion is writing about hip-hop from around the world with a fresh approach to celebrating new music.
Samantha is a seasoned fashion, celebrity and lifestyle writer who has spent the last decade reporting on key moments that define the cultural zeitgeist from both a global and local perspective.
Rosey's writing dives into deeper issues of the role of fashion in hip-hop. Alongside in-depth stories around its community, she crosses over to the music, culture and street style fashion with a passionate understanding and unique twist.