Culture Shift exists to shift the perspectives of Hip-Hop culture across generational audiences. We’re committed to breaking boundaries with innovative journalism to provoke thought and drive engagement amongst fans.

FOUNDERS

ESH JUGAL

FOUNDER & HEAD OF CONTENT

Having worked with some of the biggest brands and agencies in media and advertising, Esh has a breadth of commercial experience and the ability to understand what engages audiences. Jay-Z and Nas dominate his playlist as well as Usher and Alicia Keys.

RAV KUMAR

CO-FOUNDER & CREATIVE DIRECTOR

Within a decade, Rav has award-winning experience working in digital and product design across corporate, commercial and start-up tech. From 2000 gangsta rap to modern Drill, Rav has an eclectic taste in music including producing lo-fi music.

ROSEY MILLS

JUNIOR EDITOR

Having previously worked within fashion and lifestyle writing Rosey is currently pursuing a degree in fashion journalism. Alongside penning some of our articles Rosey assists in generating content for upcoming articles and social media. She keeps our gen-z perspective in check!

WRITERS

PRIYA FAITH

FASHION

Priya is a content creator & strategist working with brands and talent in the UK and beyond. Her love of R&B, hip-hop, rap and fashion was the drive behind joining the Culture Shift team.

SAM DAVIES

MUSIC

Sam is a journalist, editor and broadcaster who co-hosts the hip-hop podcast 'Exit the 36 Chambers'. Sam's passion is writing about hip-hop from around the world with a fresh approach to celebrating new music.

SAMANTHA RUSHFORTH

LIFESTYLE

Samantha is a seasoned fashion, celebrity and lifestyle writer who has spent the last decade reporting on key moments that define the cultural zeitgeist from both a global and local perspective.

MEET THE TEAM

SHIFTING THE CULTURE