As social distancing has come into play, our screen time has inevitably increased. Thankfully, rather than leaving music fans to scroll aimlessly through our timelines for hours on end, artists have stepped up with some serious entertainment. Although tours have been rescheduled, releases are postponed, and real-life connection is on hold, fans seem to be more engaged than ever.
With social media entertaining the masses, Instagram and TikTok have offered huge opportunities for musicians to connect with fans. As music fans all over the world are entertained for hours on end, we're taking a look at some of the highlights from the past few weeks.
Unless you've been living under a rock lately, you've probably tuned in to Tory Lanez infamous quarantine radio. If not, you've more than likely seen a wild snippet or one of the weird and wonderful trending topics. Yep, the almond milk and hand sanitiser trend was thanks to Tory. Nope, it wasn’t a shopping list.
Last week, as Tory called on some famous friends to join his Instagram lives, he teamed up with Drake. Unsurprisingly, the pair threw fans into a frenzy as they broke the record for hip-hop related IG live with over 315k viewers tuning in, surpassing 6ix9ines previous record. Along with Drake, the likes Megan Thee Stallion and DMX have joined Tory.
More recently, Tory's latest live streams surpassed 350k viewers thanks to a whole lot of twerking and a giant gummy sweet. The twitter reactions were PRICELESS. Although his live capabilities were stripped for a minute, Tory made his come back just in time for the release of his new album, The New Toronto 3. Long live quarantine radio and those incredible ad-libs!
Live producer clashes
We've tuned in to a fair amount of clashes among heavyweight producers in the UK and beyond in recent weeks. Among the clashes, Skepta has stepped up for the UK grime scene as he's battled it out with Jammer and Jae5 in a light-hearted friendly. It's impossible not to be gassed after tuning it to that.
Of course, no clash would be complete without Wiley chipping in. ICYMI, he took to Twitter to call out Drake, Ed Sheeran and Boris Johnson for a clash. Forever trolling.
Across the pond, hip-hop producers Swizz Beats and Timbaland went head to head as The Dream, and Sean Garrett were also amongst the musical masterminds getting involved.
If you're an R&B lover, plenty is going on for you too. With an impressive five Grammy awards between them, Ne-Yo and Johntá Austin battled it out. The duo showered fans with a string of their great hits as over 40,000 viewers watched on. With Ne-Yo rolling out bangers including "Take A Bow" and his own jam "Sexy Love" Johntá came with the goods as he took a step back in time with Mariah Carey and Mary J Blige tracks on offer. It was nothing short of a masterpiece.
As some artists are taking the time to jump on lives with fans, Davina McCall stepped up as she flexed her moves with NSG. That's right; a whole Davina McCall nailed the OT bop as fans were delighted to see her pop up. Branded as one "probably the best thing that's happened during this lockdown period" – you've got to check it out!
Showcasing new music
Along with popping up on Tory's live, Drake has done his fair share of self-promotion during the lockdown period. In case you missed it, Drake took to IG live to preview a whole host of his upcoming music. As he streamed live alongside Mark from his OVO camp, Drizzy played out snippets of his unheard tracks as fans eagerly await his upcoming project. Not content with stopping there, he upped the game and released brand new track "Toosie slide."
Alongside the track, which is bound to become a TikTok hit, Drake stayed inside the four walls of his lavish home as he reinvented MTV cribs. In what looks like the home of a 40-year old mob wife, Drizzy showed off his fresh new dance moves to complement his playful lyrics as he debuted his latest offering.
Young T & Bugsey securing US chart success
Perhaps one of the greatest musician successes to come out of lockdown is for Britain's very own rising stars, Young T & Bugsey. As their banger "Don't Rush" featuring Headie One has become a staple track for TikTok's #DontRushChallenge, they've flown up the US Charts. Earlier this week, they made it top the Top 20 in the US iTunes chart. At the same time, they sat at number 3 in France. While the fans have contributed massively here, this much-deserved success is ultimately the result of yet another fire offering from the duo! If you like the track, their mixtape Plead The 5th is sure to fill your quarantine days.
With artists digging deep to connect with fans, we can't wait to see what's to come. Even when social distancing is over, we hope this kind of thing lasts!